How much time do you spend on social media daily?
How often do you see people accessing their social media on their phone or computer?
Have you ever thought about utilizing social media being a business opportunity?
According to Global Web Index, internet users spend on average 1.72 hours per day on social platforms, such as Google+, Facebook & Instagram, which represent about 28% of all online activity and 0.81 hours per day on micro-blogging, such as Twitter.
So, why not make the most of Social Media in order to increase your brand awareness and drive leads through your digital assets?
To achieve online success, traffic is essential. Targeted traffic is going to drive leads and increase the chances of conversions. According to Social Media Marketing Internet Report (2014), 92% of the research respondents felt as though social media efforts generated more exposure than in the past for their businesses and 80% indicated that digital marketing efforts generated additional traffic for their website.
How should we build a marketing campaign through the social media?
Step 1: Know what you want to achieve
Creating measurable goals and objectives for your social media marketing plan is essential. Without goals, you cannot measure campaign success which is essential in post analysis. With these goals you will be able to review your strategy and make changes where required. Make sure your objectives are SMART (specific, measurable, attainable, relevant and time-bound).
Step 2: Treat each social media platform as unique
Every social channel has a different propose, you need to understand these in order to achieve you desired affect and mitigate risk of Ad wastage.
For example, LinkedIn is a business focused platform so your campaign needs to be professional and with clear and concise ad copy. On the other hand, Instagram is all about being visual, so your image needs to create impact in order to get more “likes” and positive comments.
Step 3: Identify your target market
You need to understand who you are building a campaign for. By knowing your target markets age, occupation, interests, income, habits, motivations and objections, you are more likely to succeed on your online campaign.
Step 4: Make sure you provide quality customer service
Any customer feedback should receive a response as soon as possible. A prompt response shows you value their feedback, be it positive or negative.
Step 5: Know your competitors
To succeed on every marketing campaign it is important to know what your competitors are doing. Firstly, you should identify who your competitors are. After identifying who your competitors are it would be beneficial to do some research on what they are doing, analyzing what is working and what is not working. This will mitigate risk of ad wastage.
Step 6: Create great content
Customers will have a higher propensity to read your posts and sign/follow your profile if you offer quality content. It is important to set a content strategy so as to understand what kind you content you are going to provide across each respective social media channel and how often you are going to be updating it.
If you want help with your digital marketing strategy give us a call TODAY and arrange a meeting with one of our digital strategists.