7 Helpful Chrome Extensions for SEO

Chrome extensions can make your life easier and this is especially true when it comes to diagnosing if a website has been optimised, and how well. We have asked around our office for the extensions that the SEO techies think are the most useful. So here you go!


You can’t have a blog about extensions without Mozbar by MOZ. This handy addition helps in a lot of key areas, including:

  • Assessing the page and domain authority of a site or webpage.
  • Comparing and assessing backlink metrics on a page or SERP
  • Locating and highlight key phrases in content
  • Exposing on-page elements, markups, HTTP status and other general attributes that are important for SEO

It also allows you to pull the above information in a CVS file! There are even more features available if you have a monthly MOZ subscription.

#2 – SEOquake

SEOquake is another handy extension. According to the brand, over 300,000 people use it every day. It has some similar features to MOZBAR but pulls in data from SEMrush, such as backlink data and estimated traffic. One of the other helpful things that this tool offers is a detailed and structured report on the key phrases found on a page. This provides a keyword ‘cloud’ which gives a good visualisation.

#3 – SEO Site Tools

If you’re interested in seeing more social media related information, then SEO Site Tools may be the best for you. This extension provides a lot of good, relevant SEO related data but provides more statistics on the social front – including Facebook and Twitter. This one also gives you insight into Yahoo and Bing, not just Google related factors.

#4 – BuiltWith

The BuiltWith extension helps to identify what a website is built with (CMS or Ecommerce platform). This can save you a lot of time because you can quickly identify what a site is built in with the click of a button. Once you know that, you instantly know what kind of advantages or disadvantages that platform may have when it comes to implementing sound SEO.

#5 – Google PageSpeed Insights

How quickly a website loads is a fairly important ranking factor. This PageSpeed Insights will help you to diagnose any loading issues without having to test it on third-party websites.

#6 – Tag Assistant (by Google

This tool is a must have. Tag Assistant helps you to see what kind of tracking codes are installed on a website (Analytics, Google Tag Manager) and ensure that everything is firing the way that it should be!

#7 – Firebug

Firebug is a tool used by web developers but can also be useful for search engine optimisation. It allows you to see the HTML and CSS of on-page elements. This can be handy for some SEO related things, such as finding extraneous H tags, looking at ALT text and can also be used to find variables that Google Tag Manager hasn’t picked up.

It’s important to keep in mind that these tools can help with analysis but it’s always best to keep a critical eye on anything that gives a ‘score’ or a pass/fail. These sorts of answers are given by a tool that was programmed in a certain way, and that way may not always be the ‘best’ way for SEO and business empathy.

Do you have a favourite extension that we’ve forgotten? Let us know!