An E-Commerce Christmas Story

‘Twas the month before Christmas, and millions of wish-lists
had been pondered with grinding jaws.
When all over the telly, with his fat little belly,
came adverts of Santa Claus.

The people they flocked to the discounted shops;
they flew there like flies to honey.
And in less than a day, with their whole yearly pay,
had used up all of their money.

Santa alone in his icy wee home
couldn’t fathom the magnitude
of commercialist brats raised by rich bureaucrats
with demands that he frankly found rude.

But alas, ‘twas his duty to deliver the booty;
his customers paid him quite well.
He hitched up his sleigh (the old-fashioned way)
and head for his Elvish cartel

He rallied his elves to go empty the shelves
of products and presents and gifts.
But there were packaging costs, and brands to emboss,
and staff doing overtime shifts.

He asked Miss Malopu, the finance guru,
for advice on his large overheads.
She thought for a while, then replied with a smile,
and in her best Elvish, she said:

“I think it’s insane to run TV campaigns
for Christmas and Easter and Lent.
I’ll give you the notion that online promotion
will cut costs by fifty percent!”

“And oh, what a mess, this travel business,
I know what will save you some time.
I think you just might like an e-commerce site
to sell all your presents online.”

From a century of working it was starting to irk him,
his business was getting quite tedious.
So he did Google AdWords with the crowd Results First
and S.E.O, and social medias.

By the end of next year, he let out a cheer,
his digital team hadn’t fudged it.
He has international clients, works with corporate giants,
and all on a reasonable budget.

Merry Christmas from the team at Results First!