Digital Digest – June 2017

We’re halfway through the year already and there’s been some exciting things happening in the digital space. June by itself has brought up some interesting developments and we know it’s hard to stay on-top of them all. Enjoy our bite-sized pieces of everything that you need to know below!

As always, the Google Stuff!

Google Posts have been rolled out

In a pretty exciting roll-out, Google Posts were introduced for MyBusiness users. See more information here.

There was a potential Algorithm Update

On June 25 many SEOs around the world reported some wild fluctuations indicating that there may have been an update. Google have not confirmed or denied the mystery update, more information in our blog.

The mobile Test My Site tool was updated

The Search Engine announced on their Small Business Blog that the mobile Test My Site Tool with added competitor analysis and an estimate of how many potential users you might lose while your website is loading. Test your site here!

In other news…..

LayBuy Launched in NZ

In huge news for NZ Ecommerce businesses, LayBuy has become available in New Zealand! In April we blogged about AfterPay which revolutionised Ecommerce in Australia so it’s very exciting that a similar product is now available here. Essentially it allows you to ‘buy now, pay later’, enticing potential buyers to complete their purchase without worrying about large upfront costs. Customers are able to pay in 6-interest free installments. Amazing!
Some major retailers (like Glassons) below have started using it and promoting it.

laybuy nz

MailChimp Adds Instagram Integration

More exciting news for Ecommerce owners, MailChimp announced their latest integration with Instagram earlier this month. It’s similar to the Facebook integration that was launched in April this year, this offers the ability to user your existing email lists to find new customers through Instragram ads created in MailChimp.

View the Video below from MailChimp on how to create ads.

Bing Ads roll-out an update to bring their device bidding in-line with Google AdWords

Following from an update to Bing Ads back in November 2016, a new expansion means that advertisers can now opt-out of displaying ads on desktop and can only target users on mobile and tablet. For more information, see this post

Think we’ve missed something important or would like any further information on anything? Give us a call on 0800 878 833!