back

Digital Digest – March 2018

It seems like Christmas was just yesterday, and suddenly we’re already into a new financial year! March was brimming with updates from the digital marketing world. If you didn’t have time to keep abreast of everything, we have condensed the main items that might interest or effect your business into this handy blog.




First up, the Google News


Confirmed Core Algorithm Update

As we reported on a couple of weeks ago, Google confirmed that there was update to the core algorithm. See our post about it here, or checkout a good post-analysis piece on Search Engine Watch.

Mobile-First Index Rolling Out

On the 26th of March via the Webmaster Central blog, Google stated that, ‘after a year and a half of careful experimentation and testing, we’ve started migrating sites that follow the best practices for mobile-first indexing.’
What does this mean exactly? As they explain, previously their indexing and crawling were for desktop versions of a page which had a negative effect on mobile searchers. With the rapid rise of mobile usage, the search engine started looking into the mobile-first index (MFI). This doesn’t meant that there are 2 different versions of the index (one for desktop and one for mobile) but they will be serving more mobile content.
If your website is eligible for the MFI, you will be notified on Search Console. This means that ensuring your pages are AMP friendly is becoming more important than ever.

Description Being Brought Back in Google My Business

In 2016 the description was dropped from Google My Business listings (probably because owners and marketers used to try and spam it with keywords!), but it looks like it’s set to be added again. In the Google My Business Help documentation, the ability to edit the description has been added. If you have a listing, this is a good opportunity for you to get in there and enter one to help attract local customers or clients.

The Other Exciting Stuff

Quick-Fire Social Media Advertising Items

There were quite a few updates of interest around social media advertising for eCommerce and non-retail businesses, including:

  • Reddit introduces promoted ads in their mobile apps, adding another advertising stream to their repertoire. See more from Marketing Land.
  • Pinterest makes shoppable ads available to hundreds of more advertisers. See more from the social media giant here.
  • Like Pinterest, Instagram is also expanding out their shoppable posts to more countries, including our cousins Australia. Will it be available here soon? We hope so! See the announcement here.

Zara Launches Online Shopping in NZ

Last but not least, retail giant Zara finally commenced online trading in New Zealand. This opens up the ability for thousands more Kiwis to be able to purchase from them as they currently have one physical store in Auckland’s Sylvia Park (though the might be opening in Wellington and Christchurch in the future). We’re interested to hear about your online shopping experience with them, so if you have something to share please let us know.

So that’s if for another month. As always, if you have any questions or think we’ve missed something vital please get in touch on 0800 878 833 or email info@resultsfirst.co.nz