Google have released a statement to warn webmasters that as of the 21st of April 2015 they will be expanding the use of mobile-friendly signals. This means that non-mobile friendly (also called mobile responsive) websites may have a negative effect on their rankings when it comes to searches made on mobile devices and tablets. This update has been stated as having a significant affect on all languages and searches worldwide. The main reason that they’re implementing this is to make it easier for searchers using mobile devices to get relevant and high quality search results.
Check your Google Analytics to see how much mobile traffic your site is getting as this update could affect your rankings, traffic and leads. Research has shown that mobile traffic is booming. Search Engine Watch have a great article about this here. This was in 2014, imagine how these stats would have increased further since then!
To find out more or to get a quote on making your website mobile responsive, call the experts at Results First.