With over 1.2 billion active users, Facebook advertising is a powerful way to engage potential customers using advanced targeting.
Facebook Marketing in NZ
With many of us updating our status on a daily basis and numerous users checking their news feeds as if it were the morning paper, the popularity of Facebook is undeniable. As well as being a great way to connect with friends, this form of social media also offers great benefits to businesses looking to expand their reach. With the sheer number of Facebook users in NZ, and the ability to access it on the go from a range of different devices, businesses can get their brand in front of their target market more easily now than ever. As a leading online marketing company, Results First can help your business make the most of social media, and help you get your brand, product, service or message seen by Kiwis.
Why Facebook Ads?
Advertising on this platform is a great option for businesses who are looking for less expensive marketing alternatives. Advertising with Facebook can be more affordable than advertising with Google from a cost-per-click perspective, and can be tailored to suit practically any budget. Facebook ads can be optimised to be sure it will be seen by the right people at the right time, and with the right images and messages. By advertising on a social media platform, you are reaching your audience in their spare time. This means they are more likely to notice your advertisement and take the time to go from Facebook to your actual website to find out more information.
Types of Facebook Ads
News Feed Ads
These are the most common form of Facebook Ads and they combine headers, text and a dynamic image to increase brand awareness and drive traffic to your website or landing page. These type of ads suit most business types.
Showcase up to ten images and links within a single ad to direct potential customers to specific locations on your website. This ad format is great for displaying multiple products or services, so suit some ecommerce retailers and some other business types.
Catch the eye of your desired audience with video content. This ad format works well for brand awareness and engagement. If you have a promotional, explainer or any other moving content this could be a great format to advertise. We recommend keeping the video short (15 seconds is ideal, or no more than 30 seconds).
These ads are only available on mobile but this format helps businesses drive mobile shopping in a visual and immersive way. These ads are great for ecommerce retailers to showcase their products.
Looking for a different service?
Results First are results first
Here at Results First, we pride ourselves on offering advertising solutions that directly cater to your needs. We understand that every business is different, and the needs and budget of one company will vary greatly from the next. With help from your dedicated campaign manager, it’s possible to effectively reduce your advertising spend whilst expanding your reach. This means we can cater to businesses large and small.