Ask yourself these 3 questions:
Are you a charity or not-for-profit organisation?
Do you want to get more exposure for your website on Google?
Do you want some Google services and apps for free?
If the answer is yes, the Google Ad Grant could be of great benefit to your organisation.
Google has developed a non-profit program to do their part for the many worthwhile causes out there, and have very generously offered services FREE of charge. Some of the services include Google Apps, Google Earth, premium YouTube partnerships and of course, Google AdWord Clicks.
For a profitable business running a Google AdWords campaign, you would pay every time a user clicks on your ad. For a charity however, Google will give your organisation $10,000 USD every month to ‘spend’ on clicks with this grant. WOW, that is a HUGE monthly amount to use on clicks for free!
Why is Google being so generous you might ask? As Google have stated, they want to help charities and not-for-profits ‘Change the World’. They want to help you share your message, more often and with the people who are most likely to engage. The aim is to translate these free ads into more visibility, more donations and more volunteers.
Is my organisation eligible?
Of course, criteria must be met to be able qualify for this benefit. Firstly, you need to make sure your organisation is considered nonprofit by the government of your country. In New Zealand, you must have a Charity Service Number (you can apply for that at https://charities.govt.nz/ ).There are also some other conditions that you’ll need to meet to qualify for the grant, as well as stay qualified. There are already some NZ charities taking advantage of this, including Kiwis for Kiwi.
So what are you waiting for?
Call us on 0800 878 833 to check your eligibility for the Google Ad Grant. We have NFP specialists on hand to help you with meeting the criteria and getting your campaign set up. It doesn’t take long to get approved and we can immediately start driving traffic to your website.