Google Shopping provides online retail businesses with an effective way to promote their products and better connect with potential customers.
What is Google Shopping?
In short, it’s simply another way to promote your products online. When you choose to utilise this advertising method, your products will appear alongside a search result listing in Google’s standard search. Essentially, this means that when potential customers search for the products you sell, they’ll come across your website amongst the search results – and also see a preview image of products relevant to their search query.
In addition, your products can also be added to the Google Shopping search function – a search function specifically for those who are looking to purchase particular products online. When potential customers come looking for the products you have on offer, they’ll see your product listing. These listings can include your business name, an image, a title, the price and a short promotional message – in short, potential customers can ascertain whether your product suits their needs at a glance.
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As an online marketing company backed by years of experience, Results First has the expertise and resources necessary to deliver exceptional results. Our digital performance media team have a thorough understanding of Google Shopping, and can deliver a campaign that is tailored to suit the specific needs of your business.
We gather performance data based on both individual products and product attributes, allowing us to provide clients with in-depth reporting throughout the campaign. This allows us to monitor progress and make changes accordingly for the best results.
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Results First are results first
Our performance media specialists have a wealth of knowledge and experience in crafting successful Google Shopping campaigns. With a dedicated expert to partner with you, you will receive detailed reports on the cost and performance. Speak to a digital strategist today to find out more.