Digital Networking: LinkedIn Dos and Don’ts

Your LinkedIn profile is a representation of your professional self. It’s what potential employees and connections will look to, to assess what you bring to the table. Make sure that you have all vital information listed there. Include all your education details from Advanced Diplomas/Degrees/Masters/Doctorates too short courses you have participated in to up-skill yourself. Additionally, make sure that you have included all past employment, maybe leave out Wendy’s, but do include everything relevant to the career(s) you’re actively pursuing/wish to pursue in the future. Although there is many LinkedIn features available, your LinkedIn profile remains one of your most powerful tools for making connections and seeking career opportunities.

Be proactive

If you set yourself up with a LinkedIn profile, make a few connections and then abandon your profile for weeks on end before returning, expecting for the business to have rolled-on-in – you’ll quickly find that’s not how it works. Being proactive about making connections with people who could potentially help you achieve your career goals, goes a long way. Furthermore, introducing connections who could potentially assist each other in their professional endeavours will be looked on favourably. The ability to successfully connect others gives you credibility and by extension says, I am a valuable connection to have.

Don’t spam

The website is designed for you to promote yourself, and your connections, whilst endeavouring to make new ones. However, there is a fine line between being a proactive and being a pest. Realise that not everyone will network in the same way you do and be sensitive to this fact in your endeavour to connect with people. The last thing you want on LinkedIn, is a reputation for spamming, it’s not a flattering or easy title to shake. Behaviours to avoid that might get you in trouble, include using marketing messages as status updates and automatically subscribing connections to your newsletter. Use a bit of common sense, if something irritates you (automatic newsletters, ugh), the chances are it’s going to irritate others also – be smart, don’t spam.

Don’t confuse quantity with quality

If you can produce content that’s as valuable as it is frequent, go for it, if you’re turning out content that you’re not entirely proud of at a fast rate; people’s patience is going to wear thin equally as fast. As with every social platform, only put out what you’re proud of, what you believe in and what you think will benefit your targeted audience – if this means that your rate of content suffers a little as a result, don’t stress. As we mentioned earlier, you do not want to be blacklisted by potential connections because of spamming.

Cross promote

We love cross promotion, we think it’s an incredibly valuable strategy to use across all social platforms. Cross promotion allows you to advance your own personal goals as well as those belonging to others. Done properly cross promotion can be incredibly fruitful and will be looked on by existing and potential connections as an incredibly valuable trait.