The Results First Team

Kristina Trood

General Manager

Kristina is the General Manager of Results First. Her career with our organisation started in Australia, where she spent three years as an SEO specialist, managing a client base and implementing smart onsite strategies. Her outstanding coordination and client service skills saw her quickly rise to become a quality assurance manager before her move to New Zealand. Kristina’s degree in digital media helps drive her creative, lateral-thinking approach to challenging situations.

When she’s not in the office, you’ll find Kristina letting her hair down at music concerts or relaxing while cooking or visiting art galleries.

Nick Arbuckle

Senior Digital Strategist

Nick has a Bachelor of Arts majoring in media studies with a post graduate degree in advertising. With a background and experience in a variety of advertising avenues, he has developed the ability to comprehend and understand marketing requirements from a holistic viewpoint. This assisted him in evolving his aptitude to offer multi-platform solutions to meet all marketing requirements. His expertise extends but is not limited to planning and executing SEO, paid search advertising and social media.

In his spare time Nick enjoys travelling, competing in and watching sports, and spending time with family and friends.

William Bok

Campaign Manager & Performance Media Specialist

With four years experience in online marketing and a background in web development, William understands the importance of utilising the digital space in order for businesses to succeed.

As a citizen who has lived in New Zealand for 24 years, William has developed a Kiwi personality along with a Bachelor of Marketing and Economics. Growing up with an older brother has taught William to fight for survival, he is now a Google Certificated Campaign Manager and has a relentless passion to learn.

In his spare time, Will is a major foodie always in search for the next potential Michelin star restaurant. In order to prevent his morbid obesity, he has adopted shooting hoops and sweating out his toxins through crazy engaged card/board games like Ticket to Ride, One night Ultimate Werewolf and his personal favourite Skull and Roses!

Martin Frankland

Performance Media Specialist

After seven years in digital marketing, Martin knows what it takes for a business to succeed online. As our resident Senior Performance Media Manager, Martin takes a scientific approach to digital marketing, owing to his Bachelor of Marketing Management (majoring in business communication), Google Certification, and strong analytical background. Personable and observant, Martin employs his rich commercial acumen and digital know-how to craft tailored digital solutions for his clients, which strike the right balance between SEO, pay-per-click, and content marketing.

As expats, Martin and his wife enjoy spending their free time exploring their adopted New Zealand homeland with regular bush walks, hikes, and social outings.

Matthew Fulton

Digital Campaign & Project Manager

With a Bachelor in Commerce majoring in Marketing, Matthew has spent his last few years gathering marketing experience in a range of different industries. Matthew uses his interest in the psychological aspects of branding and marketing to deduce the best way for a client to address their businesses target market. Dedicated to the idea that there’s always a better way to do something, he strives for constant improvement and innovation, regardless of the challenge at hand.

In his personal life, Matt takes pleasure in the crafts of writing and music. He likes adventures, sports, a good book, and believes wholeheartedly that variety of experience is the spice of life.

Ravi Kanth

Marketing Coordinator

With a bachelor’s degree in engineering, a Graduate Diploma in Marketing, and Google AdWords certification, Ravi brings dedicated technical resource and online advertising expertise to Results First in his role as Marketing Support Administrator. As a data-driven digital specialist, Ravi’s sharp eye, thirst for knowledge, and commitment to getting the job done make him an asset to our team.

Ever the gregarious renaissance man, Ravi leads an active personal life as a keen salsa-dancer, petrol-head, bookworm, sports fan, and urban explorer.

Sepulona Masoe

Digitial Strategist & Solutions Specialists

Sepulona has been working with small and large businesses on marketing solutions for over 4 years. With a Bachelor in Psychology, he understands the buyers persona and demographic types. He is passionate about deriving in-depth digital marketing strategies for his clients.

In his spare time, Sep enjoys a few rounds of golf (and his handy-cap is a very reasonable 11). He also plays Rugby, likes watching movies and cooking up a storm.

Meet the team

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Kristina Trood

General Manager

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Nick Arbuckle

Senior Digital Strategist

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William Bok

Performance Media Specialist

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Martin Frankland

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Matthew Fulton

Digital Campaign & Project Manager

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Ravi Kanth Vallakati

Marketing Support Administrator

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Sep Masoe

Results First are results first

Now that you’ve met the team, you can find out more about us, check out some case studies or see all of the services that we provide.

Otherwise, if you’d like to have a chat about how we can help your business succeed online, get in touch!

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