Get Back to Basics – Online Marketing

online marketing basics1

Sometimes we get caught up in the nitty-gritty of SEM, SEO, PPC, EDM, GDN – but what if someone is new to online? It’s extremely important to to stay up-to-date with what’s going on in the digital world. So while we live and breath online marketing here at Results First, if you’re new to online or have just started a business and you want to make sure your business is successful online there are a few basics that need to be covered!

There is a saying in SEO that ‘content is King’. It’s cheesy but it’s true. Good quality content is a must on your website! It doesn’t matter what industry that you’re in, you need to ensure that you the features, benefits and value propositions are communicated effectively to potential clients and customers.
Gear your content to sell, update your website often, show the user (and search engines) that you are the expert in your field and make sure everything is genuine. Customers and search engines alike will measure the quality of your product or service through the quality of your online content.

According to Global Index Statistics, people spend almost 2 hours per day on social media websites. It means you can have your online marketing via social could expose you to potential customers or clients throughout that 2 hours daily. Another huge advantage of social media is that the platforms collect their users personal details (such as gender, age and interests) so you can reach your target audience easily and market to them strategically.
We trust our peers, so the more ‘shares’, ‘likes’, ‘followers’ and ‘comments’ a product, a brand, or a service has the more trustworthy and valuable it can appear.

According to Marketing Insights, It is time to prepare your business for this trend. Ensure your website, landing pages and email marketing is always mobile friendly.

Appearing on page 1 of Google drives traffic – we know this from statistics and experience. One of the many fantastic things about Adwords is that you can change your messaging frequently and seasonally. For example, if you’re a company that sells Heat Pumps you can have Ads showing for ‘heat pumps’ in Winter and ‘Air conditioners’ in summer. If you have a course you can include calls to action such as, ‘Only 2 places left!’. Get creative and be market to the season.

If you don’t have a SEO (search engine optimisation) strategy is about time to have one and ensure your website appears on page 1 of Google organically. If you already do, now is a good time to review how well it has performed this year and make adjustments and improvements for next year. Use what you’ve learnt from other online initiatives like Adwords and maximise the data that you have on keywords – which ones drive traffic and conversions. Think about what your clients or customers will be searching for in 2016 and start getting your site up the ranks now!

If you are new to online or want to pass it over to some experts so that you don’t have to worry about it, get in touch and ensure your basics are in place for 2016.