We know that there are 10 positions (usually) for organic listings on page 1. You’ve got optimised and ‘catchy’ meta titles and descriptions – so how can you make your website stand out above the crowd? The answer might be schema mark ups. What are they and how could my website be utilising them?
Schema what what?
Schema (often referred to as ‘rich snippers’ or ‘structured data mark ups) are specific HTML tags that are entered onto your website that help Search Engines interpret your data and allow for more information to be ‘pulled’ onto search pages. There is more information schema.org but it’s the collaboration between Google, Yahoo, Bing and Yandex to allow searches to see more information, such as ratings and author details on new items.
How should my website be using Schema?
There are many ways in which rich snippets can be used but we’ve put together the ones that we believe are the most common and useful.
‘Organisation’ schema can be used on all business websites to display more information about them when a brand name search is conducted. See more on schema.org here. In the example below, Trade Me are using schema to pull in information such as who the Founder is, when it was founded and where the head quarters are.
Accommodation, Hospitality and Tourism Websites
This one can be very effective for hotels, motels, take-aways, restaurants and anyone in hospitality and tourism – the ratings schema. These are the stars that appear in listings when you search for say ‘motel taupo’ or ‘thai restaurant sandringham’. See the example below:
Ecommerce and Online Retailers
Last but not least, the third item of mention is product schema. This is especially handy for ecommerce websites as online retailers can show more details about their products and even include information about offers. See an example below from Might Ape:
In the title of this blog I mentioned that using structured data markups can help drive traffic. How? Well by adding additional information for users you’re giving them more reasons to visit your website. Not only that but often the additional data grabs the eye and makes your listing stand out above the standard listings which can help with click-through rates. Why not test it out for yourself? If you’d like to know more or would like the team at Results First to ensure your schema is in place, give us a call on 0800 878 833.