SEO/ PPC/ SEM/ FTP/ CMS/ HTACCESS – the list of acronyms and jargon in online marketing goes on and on. It can be hard to keep up with what technical specialists and blogs are talking about sometimes, so below are some common SEO jargon phrases explained.
Meta data (when used in a search engine optimisation sense) refers to HTML attributes that provide explanations about the contents of a webpage. In more simpler terms, meta tags are coding that is inserted onto the site that usually contains relevant keywords that search engines can read to decipher what your website is relevant for.
A sitemap.xml is essentially a map that lists all the URLs on a website and is mainly there for search engines to crawl, not for site users to view. A sitemap.xml can allow webmasters to include additional information about URLs (pages) on the website. For example, how often it’s updated and when it was last updated. This file can be submitted to Google through Webmaster Tools to help Google crawl the site more efficiently.
An example is:
Like a sitemap.xml, a robots.txt file is used by Webmasters to help search engines crawl a website more intelligently. A robots.txt can also be used to ask search engines to not look at particular content on the site (for example, the admin or CMS section of a website).
An example is:
For more advice, please give us a call on 0800 878 833 to find out more on this topic, or to receive assistance with any of these elements.
Crawl – Another term for when a search engine ‘looks at’ a website and its contents
Webmaster – A website owner or operator