Online Reputation Management (ORM) is actively trying to improve or restore your brands name online. It’s usually done by promoting positive material that aids your credibility with the aim of ‘weakening’ any negative material that might be out there on the web. With user sharing, social media and review websites, it’s never been more important to work on your business websites online reputation. There are some simple things that Owners/ Marketers can be doing themselves to minimise risk down the track.
Create a Social Media Policy for Staff
If you don’t already have one, we recommend that you have a social media policy for your staff members. This will ensure that everyone in your organisation is on the same page about what they can and can’t post online about the company. There’s a great guide from SproutSocial here.
Setup Google Alerts
The first thing is being able to know what’s being said about your company, brand, product or service on the www. Setting up Google Alerts allows you to receive emails from Google when they find new content (like web pages, blogs and articles) that mention specific terms that you select.
Once setup, you can keep tabs on anything that’s published and be proactive.
Always Ask Happy Customers/ Clients for Reviews
Do you ask your loyal customers for reviews? If not, you should be! We recommend asking for reviews on your Google MyBusiness listing a minimum, but you can also use third-party tools (such as Get Five Stars) to send emails to your client base asking for ratings and feedback which can then be posted and shared online. Having good reviews on the web adds trust when prospects are doing research and increases positive online content.
Post Reviews As Testimonials and Case Studies
Following on from the above, it’s always a great idea to post reviews as testimonials and create case studies. This ads more static content pages on your website that can also be shared on social media streams and included in proposals. For more information, see our blog on ‘How to leverage social proof.’
Blog and Guest Blog
Adding good quality blogs to your website not only helps SEO but is also good for your ORM. We recommend blogging at least once a month and the blogs should be interesting and not always just plugging your brand or new products. Think about what’s going on in your industry – updates, seasonal related pieces and tips are always a good place to start. These blogs can also be promoted on social media channels, killing two Tuis with one stone!
Create Social Media Accounts and Keep Them Updated!
Often when you Google your brand name, social media pages appear on the first page. Ensuring that you have social media profiles active with updated content and consistent branding is key.
Need some help or advice? Don’t hesitate to get in contact with the Results First team. We have tools to help generate links that you can send customers to make it easier to give you a Google review and other helpful tips!