Facebook Remarketing: What is it and how can it help my business?

Most business owners know about Remarketing using banner ads across the Google Display Network, but did you know that Remarketing can also be used for Facebook Ads? Including Remarketing into your Facebook Ads strategy can help to increase your return on investment, so read more below!

In a general sense, Remarketing (or Retargeting) is a tactic used by digital marketers on pay-per-click platforms that allows advertising to reengage visitors that have already visited a webpage. Essentially a cookie is put into the browser of a searcher, and this searcher can then have strategic messages displayed to them again with the aim of a) giving them more exposure to your brand, b) hopefully pull them back onto your website and then c) hopefully go on to make contact or complete a sale!

How does this relate to Facebook?

Facebook Remarketing gives businesses the opportunity to target users on the platform that have already visited or expresses interest in your site or Facebook brand page. It lets you show strategic ads to potential customers or clients that have already done their research but didn’t go on to make a purchase or put through a lead.

How does it work?

Using the Custom Audiences feature, we will install a snippet of code onto your website that will place a cookie on the computers of users that have viewed your site. This code will send information back to Facebook. From there we’ll use Custom Audience preferences to show specific users strategic remarketed ads. For example, if someone was on a specific product page on your website but didn’t go on to complete the purchase of it, we can retarget ads to them of that product with a 10% discount.


What are the benefits?

  • Increase conversions – Some people don’t make a decision to buy then-and-there. Reminding those users or your brand and products/ services can prompt them to convert at a later rate.
  • Increase ROI – Driving traffic to your website is one thing, but converting that traffic is another. Retargeting can help drive return on investment because of the reason mentioned above.
  • Lower CPC – There is usually a lower cost-per-click for deploying this on Facebook over remarketing via Google.

Get started now!

Facebook Retargeting can help your brand gain more exposure and increase the reach and frequency of your massaging. To find out if this strategy is right for your business or to get started, give us a call on 0800 878 833.