YouTube is the second largest search engine on the internet. With over one billion users, it is a great way of getting your brand, product, service or message in front of a targeted audience.

Engage your audience with a text, image or video ad on YouTube

People watch hundreds of millions of hours on YouTube and generate billions of views every day. Mobile usage is increasing rapidly and so is the advertising budget for businesses utilising their paid ad platform.

YouTube advertising is suitable for businesses across a wide range of industries. It’s a very affordable, scalable form of online advertising, because you only pay when people actually view your ad – ensuring your marketing spend is utilised effectively. In general, only people who are interested in your product or service will watch your ad, so you are not wasting time and money screening ads to those who are simply tuning out. Effective YouTube ads can generate shares, increase new channel subscriptions and also allows businesses to communicate with customers more effectively.

A main advantage of YouTube advertising is that it also allows you to target a specific audience, as you can zero in on particular internet users based on location and their area of interest. This advertising method is also very useful for those wanting to target people using mobile devices, as approximately 25% of all YouTube views are carried out on the go.

youtube ads image 1

Ad Formats

In search

These ads appear on the YouTube search page. You only have to pay when someone watches your ad.

In display

These ads are shown next to other videos on the YouTube watch page. You only have to pay when someone views your ad.

YouTube partner videos

These ads appear either before, during or after a YouTube partner video. You pay when someone watches at least 30 seconds of your ad.

Get Real Exposure with YouTube

YouTube advertising can generate impressive results for businesses across a range of industries. Here at Results First, we have extensive experience when it comes to designing and implementing YouTube advertising strategies. When you bring your ad to us, we’ll use an analytics tool to see who’s watching your ad and how they are interacting with it. This allows us to make sure we are targeting the right ads at the right people – ensuring the best results.

We can also help you to optimise your video content for targeted phrases. This means that when users are searching for, viewing and sharing your YouTube content, your videos are more likely to appear in YouTube as well as Google search results.

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Take advantage of the power of getting your message and brand in front of targeted Kiwis today. Our specialists have the experience, skills and expertise to create and implement successful YouTube advertising campaigns in NZ. Contact a digital strategist today for more information.


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