New Zealand’s Leading SEO Company
If you are looking for a reliable SEO company in New Zealand, Results First is your leading choice. We provide clients with high quality online marketing campaigns, and always strive to deliver excellent customer service. We are passionate about helping companies grow by increasing your online presence – and in turn, increase leads, sales and profits.
Online marketing is fast becoming the way of the future, as it allows businesses to target their desired audience effectively for a better return on investment than virtually any other marketing strategies. Traditional methods of advertising such as TV, radio and print ads are often rather expensive, and in most cases they fail to generate the results that businesses can often expect from an online marketing campaign.
At Results First, we are able to offer our clients a full suite of online marketing services that can either work individually or in unison (such as running SEO and Adwords together) to provide you with the best possible results in relation to your budget.
Search Engine Optimisation (SEO)
Results First offers high quality search engine optimisation (SEO) services to each and every one of our clients – after all, SEO is the cornerstone of online marketing.
So, what is search engine optimisation?
In short, SEO is the process of optimising your website in relation to certain key phrases, with the aim being to improve your search engine results page (SERP) rankings.
Consider what you do when you want to find a specific company, product or service provider. You would most likely go to your computer, or use your smart phone to search via Google. The search engine will present you with a long list of results and you, like so many others, are not likely to look past that first page. If your company doesn’t rank on that initial page, potential customers will find it hard to locate you – essentially rendering you invisible. Results First is one of the most trusted NZ SEO companies amongst clients; we can help you attract visitors to your website, and then turn those visitors into leads and sales.
When it comes to SEO, it is important to remember that it’s a long term strategy. While SEO might sound straightforward, the behind-the-scenes process is complex and includes a number of different components.
How it Works
Firstly, we undertake a thorough site analysis with the help of Web Master Tools and Google Analytics, as these diagnostic programs allow us to work out how your site is being viewed by major search engine such as Google and Bing. Via site analysis, we can determine which sections of your site are in need of work – whether we need to make changes to the Sitemap or fix any canonicalisation problems. These issues affect how a search engine ‘crawls’ your site (and therefore they affect your SERP ranking), so it’s crucial to ensure they are addressed from the beginning.
Once site analysis is carried out, we then set about selecting key phrases that generate website traffic and are relevant to your business. These key phrases are generally based around the products or services you offer, as well as the location you work within.
Following on from key phrase selection, on-site work begins. This includes everything from page titles and URL structure, through to website content and internal content links. On-site work aims to ensure your website appears relevant to the search engine ‘crawlers’ in relation to your chosen key phrases, whilst also improving user experience. When it comes to on-site work, it’s important to appease both Google and your customers!
In addition to on-site work, we also carry out off-site work. Also known as link building, this SEO component is not viewable to visitors. Link building is the process of placing links to your site on blogs and other relevant websites, with the aim being to improve your ‘authority’ and ‘relevance’ in the eyes of search engines. In short, a link acts like a ‘vote’ for your website.
In a nutshell, SEO is a combination of site analysis, key phrase research, on-site work and off-site work. These components are carried out by respective specialists, and are designed to work together to achieve one primary aim – higher SERP rankings!
Unlike other SEO companies, Results First offers clients an unbeatable 90 day guarantee – we promise to get your website onto page one of Google’s search results within three months of completing your on-site, or we will ‘work for free’ until we do. We always deliver on our promises – which is why we are the leading SEO provider in NZ.
Pay Per Click (PPC)
While SEO is considered a long term strategy, PPC has the ability to generate almost instantaneous results. PPC ads are essentially the advertisements you see at the top of the SERPs, above the organic listings. Businesses bid for these ads, and prices are generally based on how competitive the industry is. When a potential client clicks on your advertisement, you are charged a fee – hence the name pay per click.
At Results First, we offer PPC services for Google (Google AdWords), and also Bing. For a set monthly fee, we can manage your PPC spend to ensure you are getting the best ROI. With PPC, it can be easy to over-spend without seeing the results you are looking for – our experienced team will make sure this isn’t the case.
Many businesses find that PPC works well in conjunction with a search engine optimisation campaign, as it provides instantaneous results while your SEO kicks into gear.
Other PPC Services
In addition to standard PPC services, Results First also offers a range of additional advertising options. These include:
The Google Display Network
A network of websites and blog pages, the Google Display Network is an effective way to ensure your products and services are seen by you target audience. This advertising method allows you to place ads on sites within the network that are relevant to your business, ensuring they are seen by those who are likely to be interested.
Designed specifically for online retail businesses, Google Shopping is a great way to provide your target audience with a snapshot of your products before they even visit your site. Your products ads can appear alongside your organic SERP listing, or they can appear in the results for the Google Shopping search function – a search option specifically designed for those who are looking to buy products online.
Remarketing is an effective way to track those who have already shown an interest in your products or services. When someone visits your site and views a particular product, remarketing allows you to place ads for this product (and other related products) on other sites that they are visiting within the Google Display Network – effectively convincing them to make a purchase.
YouTube advertising allows you to target a specific audience based on their area of interest. Ad formats include in-search ads, in-display-ads, and also advertising via YouTube partner videos. Different formats suit different ads and industries; Results First can help you determine which option is best for you.
Conversion Rate Optimisation
Conversion rate optimisation works by altering your website so that site visitors convert into leads and sales. As the perfect partner to SEO, conversion optimisation begins with site analysis – with the aim being to determine exactly where visitors are clicking off your website. Whether it’s navigation issues, a lack of calls to action or simply poor site layout, it is important to determine that weakest link.
Once these issues are identified, it’s then a matter of implanting on-site changes and running split tests in order to ascertain how effective they are. Split testing essentially sends a certain percentage of traffic to the alternative version of your website, providing an accurate measure of just how much these changes are affecting conversions. In short, split testing allows us to ensure that your website is achieving the best possible conversion rate.
Web Design and Development
A professional looking, easy to use website is essential when it comes to online marketing. Our design and development team are able to redevelop your old site or design a new one as required – placing a strong emphasis on user experience whilst also ensuring your site is search engine friendly.
Website design and functionality influences your conversion rate and also impacts upon how visitors perceive your brand. From a development perspective, the site also needs to be structured logically so that both visitors and search engine spiders can easily navigate the site and find the information that they need.
Why Choose Results First?
Results First is unsurpassed when it comes to offering professional online marketing services. Marketing your business online provides you with a wide range of options, and we will ensure your campaign utilises the best strategies in relation to your needs. What we do best is help companies grow and reach more clients with highly targeted campaigns.
Our experienced team is made up of true online marketing experts. Our clients are all looked after by their own dedicated campaign manager, so you can be sure that you will be dealing with the same person throughout the entire duration of your involvement with us. This is how we guarantee the best possible customer care.
If you would like to know more about our online marketing services, contact us and have a chat to one of our experienced digital strategists. We can advise you in terms of the best strategies for your business, and inform you about all the different online marketing methods available.