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5 Tips for Optimising Images

A couple weeks ago we posted a blog which mentioned some tips to help your videos be indexed and have a good chance of appearing on Googles search pages. The other thing that we are often asked about by our clients is; how do we get our images to appear on Google Images?

According to Rand Fishkin (founder and former CEO of MOZ) in this blog on the MOZ website, Google Image search is the second most used search platform – with more searches being performed on it than on Facebook, YouTube, Google Maps and Amazon combined!

Because of this, we’ve put together 5 tips to give your images a good chance of being picked up and displayed. Before you think about the below though, first decide what it is exactly that you would like your image to appear for. It should be relevant to what’s in the picture. This becomes your ‘keywords’ or ‘key-phrases’ for this exercise.

1) Image Name

Like with videos, Search Engines can’t see images and can only read any text associated with them. Before you even save your image, ensure that it’s called something that involves your keywords and not just IMG5142. This is the most basic part of your image that can allow it to be searched for so make sure it counts!

2) ALT Tags

These are HTML attributes which should describe the image and its purpose on the webpage. Like with the filename, this should be a description of the image that includes the keywords. It’s best for it not to be exactly the same as the file name so that things don’t get spammy. For more information, again see the MOZ website on best practice.

3) Captions

Captions are usually a title and or description that appears on the page. Like with the 2 points above, ensure these describe the image and aren’t exactly the same as the other text.

4) Descriptions

The description allows for a longer description and can contain pieces of information, such as links. Usually you can see this when an image is clicked on and the user is taken to a different webpage in a new tab or browser window.

5) Contextual Content Around the Image

What is going on around your image on the page helps Google to see the relevance. This includes other images around it that have been optimised with similar subject matter, the text on the page, the meta data, page URL and also image sitemaps. Ensure all of those elements are optimised to keep things consistent.

Here’s one that we prepared earlier:

google image search result on page
A result in Google image search

Need some more help? We’re here! Call 0800 878 833 and chat with a member of the team.