There’s a lot of new businesses cropping up in New Zealand and around the globe. With increasing digital technology and greater access to the internet, almost anyone can start a new business and become their own boss.
But how do you stand out from the crowd? Marketing is the obvious answer, although some companies can afford bigger budgets than others and having access to money can definitely help get your ideas in front of more eyes and ears.
With that being said, there are some key things you can do, all without spending a cent, that will help you market your business online. In this blog, we cover the five best things you can do – but before you get started, ask yourself a few questions first:
- Who are your customers?
- Where on the internet are they?
- What would appeal to them?
- Why would they choose you over your competitors?
When reading through the rest of this blog, make sure to have those four questions in the back of your mind.
Set up your social media accounts on all relevant platforms to your business and organise a regular posting schedule, sharing a mix of industry-related content, entertaining or informative content and valuable content created by your business. Consider posting times. When would your customers be on social media? If you’re targeting parents, for example, posting during the school run would likely be missed. If you posted when the kids have gone to bed, though, your chances of engagement are much higher.
Local Directory Listings
Not only are local listings a valuable tool to improve the SEO of your website, it’s also a useful directory for customers to find you on. Make sure you set up Google My Business, as well as any local or industry-specific directories for your business.
Google Search & Analytics
One mistake many new businesses fail to notice is making assumptions about who they’re marketing to. While you should certainly have an idea of who your ideal customer is, it’s important to confirm your suspicions by reviewing data. By setting up the Google Search console you’ll be able to review the keywords customers are using to find your business. Analytics will help you to determine who your customers are and what parts of your website are generating the most traffic.
Customer Testimonials & Online Reviews
The most valuable marketing any business can have is word of mouth. Existing customers are your advocates, so it’s important to maintain positive relationships and ensure you’re providing value. In today’s digital age, the new word of mouth is online testimonial. Research shows that 84% of people trust online reviews as much as recommendations from their friends, so find a way to ask your customers to leave you a Google review or Facebook recommendation where possible.
The best way to keep your customers coming back for more is through your content. Whether you’re providing blogs, eBooks, guides or even case studies, as long as the content is informative and valuable, you’ll develop trust and brand recognition with your customers which can very quickly lead to conversions.
Ultimately, as long as you have an idea of who your customers are and what they want, and you’re willing to do your research, there are a lot of great ways you can market for free online and help get your business noticed.