Search engines love a website that gives its viewers new and fresh content. It shows that you’re an authority in the field and gives search engines a good reason to crawl the website more often. Below are some tips for ensuring that you’re writing effective blog posts for users and search engines.
1. Ensure your blog or article includes a catchy headline
The headline of your submission should be so captivating that it coaxes an internet browser into becoming a reader. If you are stuck trying to come up with a great title – try a proven formula. For example, the human brain is psychologically attracted to lists. A list lays out very clearly to the reader what they will find within the content. Some examples are, ‘7 Tips for’ and ‘The Top 5 reasons why’. To take this psychology even further, studies show that articles with an odd number in the title attract more clicks. If you’re reading this post right now, you may have been pulled in for that very reason!
2. Always elaborate – but don’t waffle on!
It has been argued amongst SEO experts whether longer pieces of content perform better in search results. Rather than worrying about a minimum word count, we suggest you place more emphasis on circulating good quality and relevant content. By all means, avoid posting extremely brief ‘thin content’ pieces where possible – but focus on posting information that is rich in context driven keywords (but not too many, see point 3). Boast your expertise and offer your readers value. Put simply, if you write authoritative content you will become an authoritative source.
3. Keywords: don’t keyword stuff your post
SEO is always changing and evolving. Search engines constantly update their algorithms to punish sites that contain content that is brimming with unnaturally placed and ‘spammy’ keywords. This outdated method of optimisation is highly advised against. Always try to ensure that your piece isn’t too keyword dense. A good way to check this is to use the ‘find’ feature on Microsoft Word to highlight words and phrases that may have been overused. Include synonyms and words that add context to your subject matter. Don’t repeat the same thing over and over again.
4. Keep ‘long tail’ keywords in mind
When constructing a blog post, it’s best to avoid simply repeating phrases we want to rank for – especially when they are already ranking on another target page of your website. Mentioning keywords on multiple pages will confuse search engines as to which page is the most relevant for that phrase. Instead, when writing a blog post, think of questions or long-tail phrases to use that someone may type into Google, such as a question or statement.
5. Keep paragraphs short and sharp
Large chunks of text are unappealing to readers. While great content can help to increase organic rankings and traffic, large blocks of uninterrupted text is a sure fire way to lose your reader. Keep your paragraphs short and amply spaced.
6. Keep your content fresh and unique
Stay on top of your content. Search engines favour pages with fresh material. After all, that is what browsers want – relevant, recent, credible content. Integrating a blog into your site is a solid way of managing fresh content that doesn’t need to be page specific. Effective content must be unique – you risk having your site penalised if you copy content from elsewhere on the internet.
7. Ask someone to proofread your piece before publishing
Where possible always ask a friend, family member or colleague to have a quick read over your article before posting to ensure it makes sense and they are engaged.
So, without falling victim to the mistake mentioned in tip two, we will conclude this post here. Follow the tips above and you will be well on your way to publishing interesting, engaging and above all SEO friendly blog posts.