Digital Digest – July 2017

We’re into the last month of winter – can you believe it? There were some exciting things that happened but the biggest thing was the update to the AdWords interface (see more details below). Enjoy these bite-sized snippets of digital updates!

The Google Stuff

AdWords Editor 12 Has Launched!

The Search Engine announced on their Inside AdWords blog that a new version of the AdWords Editor has launched which not only has a new design, but also some new and exciting features for marketers. We will write a blog about this in more detail soon so watch this space.

Instant Search Has Been Dropped

Launched in 2010, Instant Search (the results that appear while you’re typing in a phrase into Google) has now been dropped according to Search Engine Land. They don’t cite any references (apart from a ‘spokesperson’) in the article so it’s hard to know if this is verified but they’re saying that it was effective as of the 26/07/2017. The reason was that over 50% of searches are now performed on mobile.

Sitelinks Design Changed to Carousel Format

Apparently they’ve been testing this new layout for a year, but the new format for sitelinks has been rolled out. This again was confirmed to Search Engine Land by Google – see the blog about it here.

Sitelinks are snippets that add links to within a website that appear in search results.
So far we are yet to see this here so it’s possible that it either is being rolled out slowly, or hasn’t been deployed in New Zealand yet.

Analytics Intelligence Has Arrived

In more exciting Google news, the Search Engine announced on the Analytics Solutions blog that you will now be able to, ‘Ask a question, get an answer.’ For more information, see the video below!

In other news……

Rand Fishkin Has Left The MOZ Building

After 16 years at MOZ (he was the Founder and CEO), it’s been announced on their blog that he’s stepping aside and Sarah Bird is taking over. This is certainly the ‘end of an SEO era’.

Facebook Will Demote Content From ‘Over-sharers’

With the rise of fake news and spam accounts on the social media platform, they’re increasingly looking at ways to sharpen their algorithms to wean out fake accounts and spam. Last week, Facebook announced on their Newsroom blog that they are, ‘making an update to help reduce low quality links in News Feed’. So far we haven’t really noticed any changes – have you?

Twitter Gets On The AMP Bandwagon

Twitter has commenced linking to AMPs from its iOS and Android apps more and more. There hasn’t been an official statement from the social platform but studies from relay Media show the growth in Twitter traffic to AMPs from December 2016 to the end of June 2017. It looks like there has been quite an increase – giving more weight to the argument that webmasters need to be using AMPs.

So there you have it! Think we’ve forgotten something important or have any questions? Give us a call.