If you’re selling products online in New Zealand or overseas – you need tailored strategies. Results First can help.
Specialist SEO Strategy for Ecommerce Websites
Results First is an industry leader when it comes to implementing online marketing strategies for businesses that sell online in NZ. We have helped a diverse range of Kiwi businesses increase traffic, and turn greater sales through SEO and other digital marketing channels. This includes food delivery businesses, IT and tech support sites, clothing retailers, and more.
To achieve results, we start with you – the client. We find out about your products, your target market, and what you want to achieve with your campaign.
For SEO and AdWords services, we work with you to develop a group of relevant ‘buying’ phrases to target throughout the campaign. We know that including certain keywords into the target phrases such as ‘buy’, ‘online’ and ‘delivery’ means that the traffic is more likely qualified and less of someone that is simply researching.
There are other channels that can be combined with SEO and AdWords to gain more exposure for your brand or products, such as Banner ads, Facebook ads and remarketing.
Important factors to consider
When it comes to e-commerce websites, certain design elements are especially important. Avoiding visitor frustration (due to poor functionality, for example) and guiding them towards a purchase are the top priorities. Product information must be clearly displayed to ensure users can find out everything they need to without having to search for too long. This also goes for payment options (it’s best to have a few), which must be readily available and easy to access.
The quality of your site will be an important element in deciding whether or not a visitor chooses to make a purchase – if website doesn’t look professional or trustworthy, the website may seem less reputable and people are less likely to make a purchase. A clearly visible phone number also helps make sure your customer feels taken care of and able to contact you if there are any difficulties with their purchase.
Finally, a well-functioning payment system is vital to your website’s ability to turn visits into profits – if this doesn’t work or has too many steps, how can you sell?
Our experts are also here to help give advice and consult with you about ‘conversion optimisation’. This is looking at how we can turn the traffic that’s coming into the website into more conversions, or in other words, sales!
No Setup or Hidden Fees
Unlike some other digital marketing companies, we don’t charge setup fees for most campaigns. Instead, we have set monthly management fees split over the Term to ensure it’s more manageable for you and to try and aid your return on investment. We also have no hidden fees!
Results First are results first
There are many important factors that need to be considered when it comes to SEO for online retailers than for other campaigns – such as duplicate product pages, 404 pages and duplicate product descriptions. Partner with the e-commerce SEO specialists Results First. We have experience working on high-level online shopping campaigns and have proven results for rankings, traffic and sales for clients in NZ. Get in touch to find out more!