If you are new to the world of search engine optimisation (SEO), then you’ve probably heard opinions from a wide range of different sources. Part of an ever-changing landscape, SEO is a complex process; as such, there are many different myths in circulation.
Here we explore five SEO myths that it’s best to forget.
1. SEO is a complete scam.
Yes, there are some companies out there offering SEO services that you’d be better off without. As a marketing strategy that can be difficult to understand for those who are new to the digital sphere, there are many cowboy agencies out there looking to take advantage of ill-informed businesses.
However, those who purport that ‘SEO is a scam’ are misguided. When in the right hands, SEO is a highly effective marketing strategy that can provide unparalleled results for businesses.
2. SEO is something that you ‘do once’.
SEO is not something that you merely ‘do once’; it’s an ongoing strategy. SEO is forever changing and evolving, and therefore constant changes and tweaks are required.
If you are considering implementing an SEO strategy, you need to be in for the long haul as the best results are seen over time.
3. Link building is dead.
Old-school linking building is undoubtedly dead; if you engage in black hat techniques such as buying links and acquiring private network posts then you risk being penalised by Google.
Outdated tactics are done with – but link building itself is still alive and well. In 2016, link building is about creating high quality, relevant backlinks. Instead of creating as many links as possible, it’s all about quality; effective links are those that are natural and built to relevant, high authority websites.
4. The more content, the better.
Thanks to Google Panda (an algorithm update that primarily targets content quality), high quality, in depth content has become an important component of modern SEO.
From an SEO perspective, thin pages are out; it’s important that website pages contain informative content that provides information of value to the reader.
However, the myth that ‘more content is better’ is misguided. Yes, long-from content can work well to boost a site’s rankings – but length alone is not enough. Quality and relevance are of the utmost importance.
You are far better off creating a 300-word page of quality content that delivers useful information, rather than a 700-word page that meanders off topic and is poorly written. Google wants to see websites as industry authorities; long-form content that doesn’t position you as an expert equates to wasted words.
Ultimately, it also comes down to user experience; you need to create content that people want to read!
What’s not a Myth? SEO is only as good as the company offering it.
While many people decry SEO, the truth is it does work – when implemented by an expert.
If you are considering employing an SEO strategy, the single most important thing you can do is find a reputable agency. There are many myths out there, however the right agencies will have no issues sorting fact from fiction.
When in the right hands, SEO is a highly effective service that has the ability to give your business the edge it needs.