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What You Need To Know About Pinterest Advertising

According to the platform, there are now 200 million users each month! They also say that 50% of users are from the USA, but that usage from outside of there is growing all the time. Another interesting stat is that has been reported is that just over 80% of users are female, however usage by males is growing with 40% of all new signups being men.

What else do you need to know?

  • 85% of searches occur on mobile devices (see source link above).
  • Pinterest is the #2 referral source for traffic to Shopify websites.
  • Audiences trust Pinterest. Of a survey of 2001 people that had used the social platform in the 6 months prior, 87% said that they had used it to decide on what to purchase. (See source link above from Shopify)

What types of ads are available?

There are a few different formats of advertising supplied by the social network, but we’ve got the low down on the 4 most most used:

Promoted Pins

Promoted Pins are one of the most common forms of ads. According to the platform 75% of saved pins are from businesses, so Promoted Pins can help you reach a wider audience and use a pay-per-click pricing model. The pins are discrete and don’t ‘interrupt or distract’ Pinners. Not only will your Pins appear for your intended target audience, but when one is saved, other users will have that come up in their feeds too. According to the network, ‘Advertisers receive an average of 20% more (free!) clicks in the month after launching a Promoted Pin campaign.’

Promoted Video Pins

These are like the standard Promoted Pins but let advertisers promote a compelling video! According to the platform, users that watched a Promoted Video were 2.7x more likely to make a purchase.

There’s also in-depth reporting available, that lets you know who you reached, if they watched the video and what actions that took afterwards.

Buyable Pins
Buyable Pins allow users to purchase products directly through the app. That means that there’s no conversion barriers and your products can see bought in just a few clicks! See the blog for more info and an image below.

One-tap Pins

These handy pins allow users to go straight to your website with one-tap (as the name suggests). This option is great for ecommerce owners that want to send traffic directly their site so that users can hopefully make a purchase (or purchases) from there. This can potentially add more conversion steps than Buyable Pins, but you have the advantage of users seeing more products and finding out more about your brand.

To Conclude

The research and studies show that if you own an ecommerce website and your audience is females in the USA, then Pinterest may well be one of the best places online for you to advertise. In saying that, using from outside of the US and by males are both growing. Given that it’s a pay-per-click form of advertising, you have all of the advantages of that form of digital marketing so if you’ve got a product to sell – why not give Pinterest a go? If you’d like to find out more or have any questions, please feel free to get in touch with the team.